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PKN BTV Vol. 20: Andrea Grayson

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Andrea Grayson presents on using marketing principals to promote positive social change.

"Born into an entrepreneurial family, my youth was filled with big visions and possibilities. That, and stuffing envelopes for mass mailings, and numerous other tasks of running a small business. This combination of family traits -- having a big vision and mapping out the small steps to get there -- has been further cultivated through numerous positions and projects, and is the basis for my work as a communication strategist. Coupled with a deep sense of social responsibility, those traits are frequently mapped onto issues of public health. I call this brand of communications Social Change Marketing."

PechaKucha Night Burlington is presented by the Fleming MuseumBurlington City ArtsShelburne Museum, and the ECHO Lake Aquarium and Science Center. Media services are provided by RETN. Additional support is provided by Seven Days.

Devised and shared by Klein Dytham Architecture.

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