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Market Analysis | Who will buy it?

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01/11/2018

Every startup begins with an idea and a passion. But, just because you love your product or service doesn’t mean that others will and when it comes to success in business, it’s all about the customer. Some basic keys to starting a successful business are identifying who wants what you’re selling, will they pay for it, what you need to do to stand out from others in the marketplace, and studying potential competitors. Cristine Hammer, from the Center for Women & Enterprise Vermont and Hammer Consulting, will explore these issues to get you on your way to formulating an effective business plan.