Gross National Happiness (GNH) is a social progress indicator first developed in Bhutan in 1972 by the then King Jigme Singye Wangchuck.

GNH is based on the premise that the calculation of “wealth” should consider other aspects besides economic development: the preservation of the environment and the quality of life of the people. The goal of a society should be the integration of material development with psychological, cultural, and spiritual aspects – all in harmony with the Earth.