Pack of Lies : The Advertising of Tobacco

March 16, 2005

Length:	0:38:17
Next Air Dates:	No upcoming airtimes are currently scheduled

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Program Description:

Pack of Lies reveals, as never before, how the tobacco industry must recruit 4000 new smokers each day, simply to replace those who either quit or die. While spending three billion dollars annually to promote addiction to tobacco, the industry claims that its advertising is designed only to lure smokers from one brand to another, and never targets "starters", children, or would-be quitters. Jean Kilbourne and Rick Pollay deliver a comprehensive analysis, and an engaging insider's view of the strategies and methods of the tobacco pushers.

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